Meta is making waves with its fitness app, Supernatural, which has now surpassed a significant milestone with over 100,000 users. This achievement translates into a multi-million-dollar revenue stream for the company’s first-party app.
Supernatural, which hit the market in 2020, injects a fun, game-like feel into workouts by integrating mechanics reminiscent of Beat Saber, where users smash orbs to the rhythm of an upbeat soundtrack. These energetic sessions are led by engaging personal coaches in various stunning virtual landscapes.
Recently, Meta shared for the first time some figures about Supernatural’s user base in a blog post, revealing that 110,000 people are now engaging with the app. This data gives us a glimpse into how the app fared since its launch during the COVID-19 pandemic, when many fitness enthusiasts turned to at-home workouts as gyms worldwide shuttered their doors. Meta, it seems, is fiercely supporting Supernatural, even rolling out a workout session hosted by the legendary fitness guru, Jane Fonda.
However, it’s worth noting that this number could include users currently enjoying the 14-day free trial period—something quite popular with many at the dawn of a new year, as people strive to kickstart their fitness ambitions. If we assume the stated figures represent actual paying subscribers, though, Meta is likely pocketing a yearly revenue ranging from $11 million to $13.2 million, or between $917,000 and $1.1 million monthly. This estimate could be somewhat conservative, given that some users access Supernatural through a Quest 3/3S hardware bundle that offers a discounted annual subscription.
In contrast, Supernatural still has a long journey ahead if it hopes to rival non-VR fitness titans like Peloton. According to Statista, Peloton’s mobile app alone generated over $5 million in revenue in January 2024, illustrating just how big the gap remains.
Peloton’s expansive reach is bolstered by its compatibility with a wide range of mobile devices and fitness equipment, such as rowers and stationary bikes. On the other hand, Supernatural’s potential growth is tightly linked to the adoption rate of Meta’s Quest headsets. Although Meta has not recently disclosed monthly active user (MAU) figures for the Quest ecosystem, a 2023 article from the Wall Street Journal pointed out that, as of October 2022, the platform had 6.37 million active users.
Moreover, it’s essential for Meta to balance the scales with Supernatural, particularly to justify its legal battles. Back in 2022, the United States Federal Trade Commission launched proceedings against Meta, arguing that the move to acquire original developer Within could potentially monopolize the VR fitness sphere unfairly.
